Alexander Samarin
Portfolio
Portfolio
Hi, I'm UX-writer
I write texts for interfaces to keep users happy and businesses earning more. Here I have collected the best cases and projects
I write texts for interfaces to keep users happy and businesses earning more. Here I have collected the best cases and projects
How I help companies
1. I help with UX: pooches, buttons, tooltips, personals, popups, onboarding, error windows
3. I write Email newsletters: service, triggers, welcome chains
4. I conduct quantitative and qualitative research, A/B tests, test UX-hypotheses.
5. I make Tone of Voice, voice maps
3. I write Email newsletters: service, triggers, welcome chains
4. I conduct quantitative and qualitative research, A/B tests, test UX-hypotheses.
5. I make Tone of Voice, voice maps
Figma
Miro
What programs I can work in
Jira
Case №1. Conversion paywall
Puzzle Brain
Puzzle Brain
We needed to rework a paywall that was showing poor conversion from visit to purchase. But it was unclear what influences the behavior of users on the page and what triggers are the most important for them
First, I did some research - I looked at a heat map of how users behave. I did a survey on the e-mail base and asked what difficulties they experience, what discourages them from buying. After collecting the answers, I started testing different screen options
There were over 10 tests in total - in each one we found new ways to increase conversion to purchase
There were over 10 tests in total - in each one we found new ways to increase conversion to purchase
I found the right words, social proof, tone of communication that satisfied the users - the conversion rate went up to 7%. Additionally, I made a mobile version of paywall in the form of a pop-up.
Screenshots
Case № 2: Updating the Klerk.ru personal account
Personal account had not been changed since 2000. It was 2023, and it was time to update it. Together with progects and UX designers, we began to think about how to make the office more concise, modern and convenient
It was obviously overloaded - together with the team, we moved important settings to the left menu and reduced the number of items. We added a progress bar so that users could see how much they had filled in the information in the office.
Screenshots
Task
What I did
Result
Task
What I did
In orders we updated the information on courses, added a tab with paid courses, highlighted the payment button and made it possible to contact the manager directly if there are questions about the payment/course
We have done a great job - it has become easier for users to navigate in the personal account, check the status of their orders, manage notifications. Deferred courses are paid for twice more
Wrote texts for pop-up windows, you can see them in Figma
Case №3. Email and audit of VK СХhub flow
Task
Result
We needed to evaluate the entry point on the landing page, go through the whole flow from authorization to getting into the project. Also to review the chain of service emails, correct ToV, suggest improvements
What I did
I went through the whole flow, noticed places where I could improve, simplify the text. E-mail rules, without departing from ToV principles - I managed to make it livelier and simpler
Result
The e-mail has gone live. If a client is hacked, he can immediately contact the support service via e-mail. Flow has been corrected - less wrong actions on the part of the user
Screenshots
"Alex is a very competent and talented editor. He is able to quickly understand any product, even one as complex as accounting and taxes. In addition to interfaces, Alex took part in writing texts for banners, lendings. Executive, never delays the delivery of material. In 3 months his texts brought 300 000 rubles"
Marina Snegovskaya - Publisher of Klerk.ru
Marina Snegovskaya - Publisher of Klerk.ru
What other people think of my work
"Thanks to Alexander, we completely revamped our email newsletter - it started bringing in more money. Pop-up windows helped to raise our Telegram channel, and the texts on the registration screen, paywall became much better"
Artyom Zakharov - founder of Puzzle Brain
Artyom Zakharov - founder of Puzzle Brain
My other projects
Telegram
«Самарин, где тексты?» — writing about UX, work, life.
News Editor
Worked in the "Mash" media, did creatives, wrote news stories
Wrote texts for Home Credit Bank
Freelance
My contacts
Phone number: +7 (918) 417-06-96
Links: Telegram, LinkedIn, email, resume
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Links: Telegram, LinkedIn, email, resume
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